How Does Priestly Present Birling in Act One and Two

Birding is presented as very smug and egotistical when Priestly uses the stage directions ‘confidently' and ‘laughs complacently. These show Birding is not afraid to show his importance and status. It also shows his arrogant nature that emphasizes he wants to dominate the situation, yet when the inspector arrives he loses his authority. ‘Complacently' shows he thinks other people with a lower status are stupid and unimportant.Priestly wants the audience to see Brings inflated opinion of himself and show Birding is the opposite of Priestly moral. Birding especially expresses his self- righteousness to the Inspector when he says ‘l don't see that its any concern Of yours how I choose to run my business'. This shows that Birding thinks he is higher class and more important than the Inspector and he therefore is not worthy of an opinion. It also shows Birding does not like to be challenged so will show off to prove he is better and assert authority.Birding is reve aled to be very selfish and have no understanding of community this is shown when e says ‘a man has to make his own way'. This shows Birding is only worried about himself and his money. It also conveys his lack of empathy towards those not as fortunate as him. Brings selfish philosophy conflicts with Priestly message about responsibility and community which is empathetic by the doorbell. The doorbell gives the audience a clue of what the moral of the play is. Priestly uses dramatic irony to show that Birding is patronizing and as an archetypal capitalist Birding looks down on others.He says ‘that'll have ergot all these capitalist versus labor agitations and all these silly little war scares'. It displays that Birding thinks that Labor are just lower class people that don't know what they're talking about. Also Brings narcissistic attitude emphasizes his lack of empathy like how he doesn't see his employees as people but just cheap labor. Priestly uses dramatic irony to make the audience suspicious of Brings judgment and wonder what else he could be wrong about.In Act Two Birding is shown to be very arrogant when e says ‘l protest against the way in which my daughter, a young unmarried girl is being dragged into this'. This implies Birding is more caring towards Sheila than Eric. This is because Sheila is marrying a rich, respectable man that can be bring good to Brings business whilst Eric isn't doing anything to help Birding make money. ‘Unmarried girl' suggests Birding feels a woman is not strong without a man by her side and see's women as something to make his life more comfortable.In conclusion I think Priestly presented Birding in n exaggerated way that would show the audience what he thinks the world is like. Priestly is showing that he thought the people of 1 912 needed to learn to become a community and be responsible for each other as a war and other horrors is coming soon. He then uses dramatic irony to show that if people h ad seen that they are responsible for each other than a war could have been avoided. Priestly, as a model socialist, therefore wishes that in 191 2 he could have done more about helping others to realist just like the Inspector did.

Existentialism and Metamorphosis Essay

Existentialism is defined as a modern philosophical movement stressing the importance of one’s experience and accountability. Its focus is the make on the personal reflections that these make on the individual, who is seen as a free agent in a deterministic and seemingly meaningless universe. Its philosophy is meticulous that, in a nutshell, advocates a diverse arsenal of responses and solutions to the ‘existentialist attitude’; which, essentially, is what an individual feels when confronted by the absurdity of life. Throughout humanity, rumination and self-proclaimed ‘ultimate’ truths have assumed various forms: poetry, religion, and numerous other doctrines and textual works. In The Metamorphosis, Franz Kafka narrates the ramifications of a metamorphosis in which the subject and protagonist, a man named Gregor Samsa, is transformed into a bug. Despite the novella’s literary methods and influences, the most prominent being the way Kafka so nonchalantly describes such irregularity in his life, The Metamorphosis is also hailed as a prime textual work of existentialism, the previously mentioned philosophical movement. Both prior and subsequent to the transformation, Kafka portrays Gregor as a man who seems lost within himself, and lacking identity. The reminiscences of his past are neither nostalgic nor poignant: his human life is seen to revolve solely around trivial matters. His social life pays the price from this, his failure to assert a concrete and consistent existence. The extent of his lack of individuality is further exemplified by his reaction to the metamorphosis: finding himself â€Å"transformed in his bed into a gigantic insect† (K afka, 296), he prioritizes work over all else, even in his newly equated insect form. Furthermore, he panics because â€Å"the next train went at seven o’clock; to catch that he would need to hurry like mad and his samples weren’t even packed up† (297). Gregor’s identity crisis is a device for conveying Kafka’s belief of an impersonal society where individualism is drastically mitigated as a result of excessive materialism. Gregor, in the context of Fyodor Dostoyevsky’s Notes from Underground analogy, would be the ‘ant’ in the anthill— thus rendering his metamorphosis ironically. Another dominant theme prevalent throughout the novella is the absurd situation Gregor is confronted by. These nonsensical happenings (296-327) reflect the world as seen from the existentialist perspective: a world absent of a rational and comprehensive objective. Jean-Paul Sartre postulated that ‘every existing thing is born without reason, prolongs itself out of weakness, and dies by chance’. This meaninglessness is precisely what Gregor is victim to in the microcosm of society that Kafka generates: Gregor flounders about, beleaguered by absurdity and helplessness, presumably because he is unaware of Nietzsche and Kierkegaard’s somewhat consoling conclusions that one must devise meaning for one’s own existence ex nihilo. Once again, Kafka utilizes a combination of plot and character to convey his angst concerning an apparently pointless existence. Freedom— or rather the lack thereof— is another existentialist tenet that Kafka addresses. Gregor is depicted as someone constrained by self-imposed burdens, the most demanding being the role as the financial pillar of the family. Despite having the freedom to repudiate this role, Gregor instead pursues it with feverish ardor to the extent that it becomes his ‘sole desire’ (310). Yet his harangue regarding his career (297-298) reveals that this is not due to personal desire, but rather the belief that he must replace his father financially, regardless of preference. Gregor’s delusion regarding an absence of choice contradicts what Kafka perceives as the truth: that freedom is ubiquitous in spite of any ethical obligations we may be expected to adhere to, and that the individual defines his or herself via one’s decisions. A quasi-motto of existentialism coined by Sartre, ‘existence precedes essence’. In conclusion, Kafka employs the fictional literary elements he constructs to address the very non-fictional, existentialist aspects of society and life. Akin to Dostoyevsky’s Notes from Underground, it can be interpreted as both a rumination and tirade against impersonal communities, restriction of freedom, and the absurdity of life.

Analysis On Financial Statements Economics Essay

Analysis On Financial Statements Economics Essay ATandT Inc. (NYSE: T) is a United States telecommunications corporation headquartered in Texas. Founded in 1983 as SBC Communications, it became AT&T Inc. upon purchase of AT&T Corporation in 2005. It is the leading U.S. provider of wire-line and wireless communications. AT&T delivers 3G wireless services through AT&T Mobility LLC, a wholly-owned subsidiary. Other major segments include broadband internet, digital television, directory publishing, and business communications. In 2006, AT&T Inc. acquired BellSouth communications corporation, valued at $86 billion, absorbing its wire-line, wireless, and broadband interests. AT&T has stated specific future goals in 4G wireless, speech recognition, telehealth, and digital convergence. Recently, AT&T selected Alcatel-Lucent and Ericsson as equipment providers for its LTE (4G) wireless deployments. AT&T has over 150 million customers and 280,000 employees. AT&T reported a $124 billion operating revenue and $23 billion net income as of Dec . 31, 2008. Verizon Communications Inc. (NYSE: VZ) is a United States telecommunications corporation headquartered in New York. It was founded in 1983 as Bell Atlantic. Bell Atlantic acquired GTE Corp. in 2000 and changed its name to Verizon Communications Inc. It is the second largest U.S. provider of wire-line and wireless voice services. Verizon Wireless is a joint venture, with Vodafone Group holding 45 percent ownership. Through its FiOS product, Verizon provides fiber-optic delivery of internet, television, and digital voice. Other major operations include IP networks, applications, and professional services for business. In 2008, Verizon stated its goal to surpass AT&T as the U.S. market leader in wireless voice and data communications in the United States. It is aggressively pushing fiber-optic deployments to combat industry-wide access-line losses. Verizon has over 91 million customers and 220,000 employees. Verizon reported a $97 billion operating revenue and $6.5 billion net income as of Dec. 31, 2008. Balance Sheet – unusual items AT&T:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  At Dec. 31, 2008, AT&T reported a current ratio of 0.53, and a long-term assets / long-term liabilities ratio of 1.92. This mismatching indicates that too much short-term financing has been used to acquire long-term assets. AT&T may have problems meeting its short-term obligations without additional refinancing. If additional financing cannot be obtained, a lack of asset liquidity poses a bankruptcy risk. At Dec. 31, 2008, AT&T reported goodwill at $71.8 billion, accounting for about 27% of their total reported assets. This stems from AT&T’s aggressive acquisition strategy. The high amount poses a great asset impairment risk. Only losses, not gains, can be recorded for goodwill. If the acquired entities lose value, as judged by an annual impairment test, the loss of recorded assets and corresponding write-offs against stockholders’ equity can be subst antial. Verizon:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  At Dec. 31, 2008, Verizon reported wireless licenses valued at $62.0 billion. These are indefinite-lived intangible asset which account for 30.6% of Verizon’s total assets. Wireless licenses are extremely important for a telecommunications company, but placing such large valuation on an intangible is a serious risk. Estimating fair value is very subjective, and any significant write-offs (as judged by a periodic impairment test) could threaten stockholders’ confidence. At Dec. 31, 2008, Verizon reported cash and cash equivalents of $9.8 billion. Having such a large amount of cash and cash equivalents (investments with a maturity of 90 days or less) is good for liquidity. However, a significant portion of this $9.8 billion could be converted to less-liquid, higher-interest investments that mature within a year, or even long-term investments. Having so much cash-on-hand is a problem because it is not being inve sted to return additional value to the business.

Feedback Assignment Example | Topics and Well Written Essays - 250 words - 1

Feedback - Assignment Example The student offered a viable example of how businesspeople may affect the society. However, the student’s explanation of the Utilitarianism theory was not complete. The student did not offer supporting evidence to the explanation given. The student needed to reflect more on the reasons why the Utilitarianism Theory appels to them over the other theories. The student displayed good understanding of the Utilitarianism Theory. However, the student’s explanation of the theory was not exhaustive. The student failed to express reasons for the criticism of the theory. The student exhibited adequate understanding of the Utilitarianism Theory and explained the reasons for preferring the theory. The student arranged his work in a logical manner, making it easy to follow and understand the literature. The student referenced correctly as per the APA rules of referencing. The student earned 8.5 marks out of

Assessment Assignment Example | Topics and Well Written Essays - 4000 words

Assessment - Assignment Example Industrial Chemicals, lastly, provide scientifically enrich and tested chemical products. All in all, the company makes use of the best talent in the sector to keep up with the innovative and unique features it provides. Synthomer also works in the chemical industry and deals mainly in production of polymers. Synthomer was established in 1952 with headquarters in Harlow, UK. Both companies keep innovation and technology at the heart of their operations and compete greatly in the global business market. Both the companies have followed International Accounting Standards (IAS) and International Financial Reporting Standards (IFRS) to prepare the financial reports. They use different accounting policies for the accounts, for instance, Synthomer calculates depreciation on straight line basis over the estimated useful life of an asset and Croda values tangible fixed assets at cost or valuation less depreciation. The accounting policies differ for each account but they remain compliant with the UK accounting standards and companies law 2006. For the purpose of this assignment, the financial statements of both the companies are extracted from their official website. The information important for the analysis is extracted and summarized in the excel sheet for clarity and ease of use. The analysis covers information from three recent years i.e. 2011, 2012 and 2013. Both the companies belong to the same industry and work in more or less the same product lines. For financial analysis, ratio analysis was used. Ratio analysis is done under 5 main heads namely Liquidity, Leverage, Coverage, Activity and Profitability. The analysis involves comprehensive assessment of the results measured. An analysis is made using personal knowledge and understanding about the issues. The report ends by concluding on the results of comparative analysis. Current

Global Trends in Corporate Power Assignment Example | Topics and Well Written Essays - 1500 words

Global Trends in Corporate Power - Assignment Example However, the 1970s experienced a failure of the Keynesian economic policies to address unemployment and inflation issues. Conservative politicians fought for the growth of large corporations by faulting the enforcement of anti-trust laws and lowering tax rates on corporations.The fall of the Eastern Bloc nations and the Soviet Union near the end of the twentieth century also gave room for the spread of free-market capitalism. Capitalism played a crucial role in enhancing quick expansion of large American corporations such as Coke, McDonald's, and Levis into new markets that had been dominated by Communist countries. International agreements on free trade and privatization are fueling the removal of trade barriers. Corporations are now riding on preferential treatment by nations. Their impacts on people’s welfare are felt from Wall Street to the poorest country on the globe.Global distribution of Multinational Corporations (MNC) suggests the vast influence of corporate power. T he United Nations reported that there were approximately 75000 MNCs operating globally in 2005. The developed industrial economies boast of being the mother countries of about three-quarters of the MNCs. Denmark is a home to 12% of the total MNCs, followed by South Korea. Germany follows with 8%, then Japan (7%), China (5%) and lastly U.S. (3%). India and Brazil are the leading developing countries that home a significant number of MNCs. However, a greater share of the geographic distribution of only the very largest corporations is in U.S. and Japan.

Are experiences of childhood culturally unique Essay

Are experiences of childhood culturally unique - Essay Example More specifically, the study will focus on cross-cultural examples of childhood experiences. Childhood depends on the environment and the culture where a child grows; different cultures handle their children in extremely different ways. The physical environment alters the games that children play. For example, children who live in the arctic countries cannot play outdoor games during winter. As such, they must learn how to play outdoor games (Fergus 2009, p. 257). On the contrary, those children who grow in the tropics enjoy a whole year of outdoor games and play because of the friendly tropic weather. Differences in technological advancement and the schooling system alter the childhood years of many children across cultures of the world (Fergus 2009, p. 258). Children living in the 21st century experience different childhood from those who lived in the 19th century. Therefore, the past is a strange country where things were done differently from the present. Countless transformations and alterations have taken place in the lives of children; due to changes in ways that parents treat their children and understanding of the general public on issues that concern children (Cross 1997, p. 50). Today, children do not have many responsibilities, and play characterizes their life instead of work. Further, majority of the children spend their days in school receiving formal education, but not working in the mines or farms for wages (Carol & Melvin 2003, p.777). Today, children spend their Childhood life within the family context instead of public life and children no longer produce, but they depend on their parents for upkeep and nourishment. In the recent past, it was legally and socially acceptable for a child to work in the factory. However, if this happens today, social workers will intervene to save the child, and this will bring serious legal penalties to the owner of the factory and the parents of that child (Carol &

Evidence Based Paper (Asthma) Research Example | Topics and Well Written Essays - 250 words

Evidence Based (Asthma) - Research Paper Example methodologically sound and clinically relevant research. Evidence-based practice has been defined as â€Å"the conscientious, explicit and judicious use of current best evidence in making decisions about the care of individual patients.† (Sackett, Richardson, Rosenberg, & Hayes, 1997, p. 5). Most notably, evidence-based practice stresses the use of research and evidence to guide clinical decision making and it is empty of intuitions and unsystematic observations. In other words, evidence-based practice in nursing requires clinicians to acquire the skill of applying the research evidence in clinical practice. In nursing, evidence-based practice emphasizes best research evidence relating to the effectiveness and safety of nursing interventions, the accuracy of nursing assessment measures, and the meaning of illness and patient experiences. It is important to recognize that evidence-based practice hypothesizes a hierarchy of evidence to guide clinical decisions, and personalizing the evidence to blend in a specific patient’s circumstances is central to evidence-based clinical decision. (DiCenso, Guyatt, and Ciliska, 2005, p. 4).

MKTG 466 = FINAL EXAM Assignment Example | Topics and Well Written Essays - 3000 words

MKTG 466 = FINAL EXAM - Assignment Example An independent variable is an assumed causal variable whereas, a dependent variable is an assumed effect variable. The primary or key term in these definitions is the assumed as researchers are always in doubt whether a particular variable has caused another variable to change. In a research, it is assumed that it does but cannot be stated with certainty. For example, in a research if lack of sleep predicts increase usage of coffee, then lack of sleep is independent whereas, increased coffee consumption is dependent variable. Construct on the other hand is intangible, abstract and unobservable perception which is directly gauged with a set of related variables. For example customer satisfaction, service quality and brand appeal are some of the constructs. Some of the constructs which depict the respondents’ personality or uniqueness can also be measured. For example creativity, helpfulness, effects of various deals offered by various brands and so on. Relationships in a causal study depict the connection between two or more variables. Relationships between variables may be positive or negative. Positive relationships means than the variable are in direct proportion with each other and increase or decrease simultaneously. For example the more educated a person, the more likely he is to adopt technological advancements. On the other hand, negative relationship refers to a state where variables are inversely proportional to each other. Senior citizens are less likely to adopt to technological advancements. In order to efficiently convey the relationships and variables, researchers go through a process known as conceptualization. This process involves three primary steps; identification of variables, hypothesis statement and relationships and drawing a conceptual model. A conceptual model is primarily a diagram which a researcher uses to depict the relationships between variables and the hypothesis constructed during

Healthcare Essay Example | Topics and Well Written Essays - 250 words - 2

Healthcare - Essay Example We must understand the total package, by understanding their belief, culture. It is necessary to tap into their mental, emotional and physical need. Part of being a One Stop shopping medical facility and to include all of the right individuals from different field and title that is going to work all under the same umbrella to meet the patient care. Therefore, we would be engaging the help of a social worker to make those visits that would be necessary within the patient’s habitat. A community liaison is the key to providing continuing support, that will be providing a sense of accountability. Researchers have proven that when there is a reward at the end of any goal that helps keep the person focused and the goal more attainable. We have established an incentive program, where we would reward the patient for milestones attained, by writing a blurb in our newsletter detailing their journey and how they have done it to give others hope. The patient education would begin upon admission and continue for the duration of the program. It will flow over to the provider’s office and through the community, we believe that an educated patient will be less resistant and easier to help reach their goals. We offer many different options that the patients can take advantage of like group counseling or one on one therapy. In all this cultural factors will be considered to avoid conflicts with the

Is Advertising Good for the Economy Essay Example for Free

Is Advertising Good for the Economy Essay Nowadays, in business world, advertising is considered a powerful tool for competition. Consumers can get useful information from advertisements and can choose products which best suits them according to their needs. Advertising play a significant role in the US economy it assists American economy to function smoothly. Furthermore, it keeps prices low and helps the entry of new organizations in domestic and global market depends on the organization’s business. Advertising especially in the US, is considered as an economic work horse which has performed colossal feats with little credit. However, the work horse often pocks his nose in places where he is not supposed to. Unfortunately, according to O’Connor, â€Å"Unless product meanings change in the populations, advertisers continue to associate the same values with the same products†. (OConnor, 1996) At present, the US market has become a highly mobile consumer-centric society. In this speedy market everyday millions of dollars exchange through internet and by other sources. The American economy has been conquered by retail and service business industry, and in both industries ads play a fundamental role in boosting their products and services demand. In this regard, any retailing or service business industry if desired to get succeed, both must advertise their product for consumers about product quality, cost and some useful information. In this context, outdoor signs have experienced as the most rapid communicative and cost effective tool. In the year 2004, the economy of Missouri generated approximately 108 billions dollars. According to a research conducted by Davidson revealed the facts that in the year 2004, the aggregate economic activity produced by ads, which includes direct expenditure, goods provider spending and inter-organization activity generated approximately twenty percent of the nation’s 548 billion dollar economic activity and also provided around 429,700 jobs, or fifteen percent of the nation’s workforce of 2. 9 million. Interestingly, the study also showed that the total income earned from the advertising industry was about 108 billion dollars that had a direct link with 54 billion dollars sale. In the same year, around 429,654 individuals got jobs through advertising and positively affected Missouri’s economy in a healthy way. Moreover, 94257, jobs were generated in sales department in various organizations which was the outcome of excessive adverting in all sorts of media. Furthermore, the idea of outdoor signs in America gained so much popularity and in this regard both sate and federal state declared signage as a secure, fast and easy way for advertisement. The study also disclosed that the ads simulated additional buys by providing significant and useful information to a wide range of consumers in the household and businesses, which was also a crucial factor in the market economy. (Davidson, 2005) Due to severe business competition among most of the business organizations in the US, an overwhelming growth of adverting agencies has been observed. Advertising agencies list have showed a constant growth over the past few decades, other than agencies contributed the honor in former years, none have offered substantial or handsome national ads or print campaigns. In spite of a collective ten percent growth in billings from 1. 781 billion dollars in 2004 to 1. 963 billion dollars in 2005 a huge number of ads agencies received a decreased in accounts also declined in cash flow and profitability. According to a study conducted by insider’s reporters from Universal Mc Cann showed that, advertising expenses increased by 4. 5 percent in the year 2005 as compare to 2004 figures. Interestingly, during that rising period black ad agencies did not contribute to country’s economy as much amount as predicted. (Advertising agencies, 2006) A study conducted by The Direct Marketing Association showed that, in New York, in the year 2005, different organizations spent around 161 billion dollars on direct marketing. When this investment measured against total New York income this also had a direct relation with the advertising expenses of that period. Entirely, direct marketing share was 10. 3 percent of the total US Gross Domestic Product in 2005. (Growth Trends Continue, 2005) In the past decade, a tremendous growth has been seen in online advertisement In this regard, two different images marked the way of efficient online advertising which included: direct response or brand building. Due to the abundance availability of computers online advertisement has become a yardstick for consumers. Advertising especially in the US, developed in reply to a huge expansion in markets. For example, product manufacturers and service sellers attempts to reach ever growing customers throughout the nation. In this context, many organizations have adopted technological equipment, better management and so on to meet not only the desired quality of the customers but also provide products on time. According to a research conducted by Molinari and Turino in 2006: o Expenses on ads are positively correlated with Gross Domestic Product. o Both consumption and investment has a direct relation with ads expenditures. o The organization’s ads positively impact on family demand of good. As a whole, it connotes that ads positively impacts the aggregate utilization of the economy as if it were an exogenic demand shock. o At state level advertisers contribute a multitude of taxes which normally includes, property tax, state income tax so forth. (Molinari and Turino, 2006) â€Å"The latest e Marketer estimates put total US Internet ad spending at $16. 4 billion this year, a 30. 8% gain over last years $12. 5 billion. The prime engine behind such strong growth is Google, whose US online advertising revenues are expected to be more than $4 billion (after subtracting traffic acquisition costs paid to network partners). † (Hallerman, 2006). Outstanding results of advertising will continue to come in the last months of 2007; with aggregate US online ad spending reaches at the end of this year around 19. 5 billion dollars. Nonetheless, this will be because of overall US economic weaknesses, in the United States real Gross Domestic Product growth is likely to down from over 3 percent in the year 2006 to around two percent in 2007. It is interesting to note that, in spite of the fact that the United States economy is considered a soft economy, growth in online advertisement will continue to rise by 17. 5 percent in the next year. Merrill Lynch a media analyst Lauren Rich Fine said on Friday, December 1, as reported by Media Post, 2. 6 percent expenditure on aggregate ads for 2007 is not astonishing, and can be devoted as a more muted economic in the following year. Furthermore, as Steve Fredericks, the president and CEO of TNS Media Intelligence, said e Marketer in early December, â€Å"We see GDP remaining sluggish at least through the first half of 2007†. (Hallerman, 2006) The year 2008, the United States Gross Domestic Product is expected to get closer to three percent. Online advertisements will also bounce with a 22. 1 percent significant increase as compare to 2007. This is also expecting that, due to the fact that political races primarily depended on internet communication, with the 2008 election, ads will share a significant amount on overall country’s economy. Besides, 2008 summer Olympics will also play a tremendous role in advertisement investing. (Hallerman, 2006). A study conducted by Direct Marketing Today (DMA), the study primarily reported the top line outcomes from the DMA insight econometric model of the United States direct marketing activities for the state as a whole, the Business to consumer (B2C), Business to Business (B2B), the most important direct marketing media, and for the economy’s of around 50 organizations group. Some study’s interesting findings are: Continue Growth By the year 2009, it is estimated that the sales driven by direct marketing will grow by 6. 4 percent, which will be 5. 3 percent up if compare to 1999 to 2004 figures. Jobs DM- driven employment is forecasted to grow by two percent per annum throughout 2009. The report also showed that, in the year 2005, direct marketing expenses directly supported 10. 6 million jobs. That was not only included direct marketers but also other employees whose requirement were needed to fulfill increased orders produced by direct marketing. High Return on Investment In 2005, an investment of dollar 1 in direct marketing ad expenses returned, on average 11. 49 incremented incomes across all organizations. Important Part of the Advertising Mix â€Å"Direct marketing advertising expenditures accounted for 47. 9% of total advertising in 2004, up from 46. 9% in 1999†. (Growth Trends Continue, 2005) Conclusion In today’s world of complex business, in order to survive in a severe competition market both domestic and international organizations paying a large amount of their product cost in shape of advertisement. Certainly, virtually all types of business even those not perceived as major marketers rely on advertising for their economic well-being. As discussed above, no body can deny the statement that, in the US ads play a vital role in boosting up the nation’s economy. Thousands of individuals every year get jobs through internet, newspapers, billboards and TV ads, consequently, decreasing unemployment ratio of the country. Throughout it has also been observed that, expenditures on ads have a direct link with the US total sale of each year. In this regard, ads share a fairly large amount in the US Gross Domestic Product (GDP). Certainly, through advertising almost all consumers come to know about product cost its specific features and most importantly ad gives a consumer an open right to discriminate between two identical products and buy the good one. References Advertising agencies: (June, 2006), A sluggish economy, reduced margins, and institutional racism are delivering severe blows to black ad agencies. Black Enterprise, Davidson Jim, (2005), Davidson Company for The Advertising Coalition Growth Trends Continue for Direct Marketing, (September 29, 2005) http://www. the-dma.org/cgi/disppressrelease? article=704 Accessed, July 27, 2007 Hallerman David, (DECEMBER 6, 2006)Internet Advertising Will Weather a Sluggish Economy, Growth in Internet ad spending will slow next year before rebounding in 2008. http://www. emarketer. com/Article. aspx? id=1004345 Accessed, July 27, 2007 Molinari Benedetto, Turino Francesco, (May 31, 2006), The role of Advertising in the Aggregate Economy: the Working-Spending Cycle OConnor Gina Colarelli, (1996), Translating Values into Product Wants, Journal of Advertising Research, Volume: 36. Issue: 6. Page Number: 90+.

IPSec Tunnel and transport Modes Essay Example for Free

IPSec Tunnel and transport Modes Essay Computer networking security is one of the primary concerns of any network systems. In this case, protecting the data transferred between channels should be a primary concern for any entities that use networking. This article will discuss IPSec Tunnel and Transport Modes. IPsec is short for Internet Protocol Security. This is a special suite to secure the Internet protocol data transfers and communication by encrypting each packet of data stream. IPsec may also include protocols so that mutual authentication can be established between any agents during sessions of data transfers. One of the main reasons why IPsec is used is to protect the integrity of data that flows from one channel to another, say for example between a computer and a user or a computer to a server. What is IPSec transport mode? In this mode, only the payload or the data that the user transfers is encrypted for authentication (Technet Microsoft, 2005). The routing of data in this mode is intact so there is no modification possible. The transport schemes are always secured by a hash. Transport mode is commonly utilized for host-to-host transfers and communications. On the other hand, with the IPsec tunnel mode, the whole of the IP packet is encrypted and authenticated before communications happen (Technet Microsoft, 2005). It is encased into a newly generated IP packet with a new header. Usually, tunnel more is used to build a Virtual Private Network for such a network to network communications or host to network communications. The tunnel mode can be applied to any of the following: Windows Server 2003, Windows Server 2003 R2, Windows Server 2003 with SP1, Windows Server 2003 with SP2 (Technet Microsoft, 2005).

Endodontic Surgery (Apicoectomy)

Endodontic Surgery (Apicoectomy) In this modern times patient increasingly wish to preserve their natural dentition and often reluctant to get there teeth extracted . Endodontic surgery (apicoectomy) is the treatment performed on the root apices of an infected tooth, and its resection and removal of pathological tissues around the apices followed by placement of a filling (retrofilling) to seal the root end. Endodontic surgery offers patient a second chance or the final chance to save there tooth. Success of Root end surgery had a poor prognosis and success rate in the past but due to recent advances Endontics due to the surgical operating microscope and new tecniques the rate is much higher than before success Its indications are as follows 1 RCT treated tooth that has severe periapical inflammation despite of a satisfactory RCT 2 Tooth with persistant periapical inflammation and inadequate RCT and has the following problems a Severely curved root canals where access is an issue to reach the apex b Completely calcified root canals C Presence of post and cores in root d Breakage of small instrument or filling material where it is not retrievable and an infection is still present in the apical region. Teeth with periapical inflammation where completion of endodontic therapy due to 1 Foreign body present in the periapical tissues 2 Perforation of the inferior wall of the pulp chamber 3 Perforation of the root 4 Fracture of the apical third of the root 5 Dental anomalies (Dense in Dente ) 6 Access for periradicular curettage A non healing endodontic lesion is recognized by persistent pain and/or swelling, possibly with radiographic changes indicating increasing periapical bone loss. Non healing endodontically treated teeth that do not appear to be healing are not automatic indications for extraction and replacement with an implant. Persistent nonhealing cases can be saved by endodontic microsurgery with a predictably favorable prognosis Nonsurgical endodontic treatment has a high rate of clinical success despite the anatomic and pathologic challenges of the procedure. Success in case of tooth without periapical extension of pathosis is more than 90%. On the other hand, studies show that infected root canals with an extension of pathosis into the periapical space have a reduced healing capacity . previously the conventional endosurgery has very low success rate . it was recorded as low as 37.4 % but now with recent advancement in endodontic surgery the success rate has improved significantly. According to a study conducted by shimon Friedman and Chaim Mor ( success of endodontic therapy -healing and functionality) in patients were endodontic surgery is performed the chances of healing after retreatment is between 74 to 86 %and their chance of being functional overtime is 91 to 97 % .Another study ( modern endodontic surgery concept and practice by syngcuk Kim and Samuel Kratchman)said that the traditonal apical surge rybased on clinical symptoms and radiographic findings ranges from 44% to 90%.it has even higher success rate with the endodontic microsurgery. . According to another study (outcome of surgical endodontic treatment performed by a modern technique A meta anlysis conducted by Igor Tsesis , Surgical endodontic treatment have a success rate of 91 .4 % when followed up in a year time . According toa study named Outcome of endodontic micro re- surgery by Minju song and team à ¢Ã¢â€š ¬Ã‚ ¦. When an endodontic surgery fails we need to identify the problem and find the reason for failure. To solve the problem further treatment like retreatment with surgery and, extraction are the viable options. Some studies in the past have documented poor success rate if we have to redo a failed surgery again. But this study said that with the new microscope and microsurgical devices the success rate can be as high as 92.9 %. Most of the reason for failure is poor technique,poor seal at the apical region and not using biocompatible materials like MTA and super PBA in the past. In another recent study it was found that, at least in America, endodontic surgery was the least expensive intervention for failed RCT when compared to endodontic re-treatment and crown, extraction and fixed partial denture, or extraction and implant (Kim Solomon, 2011). When primary `endodontic treatment fails retreatment should be done and when retreated and if there is severe inflammation in the periapical tissues then endo surgery can be an option using advance techniqies and good operationg skill can add to the success of endo surgery. 1 Microscope The microscope will provide good visualization, identification and treatment of infected canals, isthmuses and variant anatomy not reachable with traditional instrumentation techniques. Microscope can reach to more different locations and narrow spaces, by providing a clear field of vision. Good visualization also prevents damage to anatomical structures. Microscopic techniques significantly decrease complications and expand the case applicability for performing this procedure on teeth adjacent to these structures. With increased magnification and illumination, differentiating the root surface from the surrounding bone is also enhanced .A main cause of nonsurgical endodontic failure results from the inability to clean and sterilize the apical canal space, which is a complex anatomical entity. 2 ultrasonic tips That allow accurate preparation along the long axis of the root canal with clear visualization of the preparation . This technique will allow us to do root-end fillings in the proper position to seal the root canal to sufficient filling depth and thickness to effectively seal the canal, dentinal tubules and accessory canals. Ideal ultrasonic tip length is 3mm long. A minimum of 3mm preparation depth is needed to prevent leakage. 3 Surgical advances A smaller osteotomy will reduce bone removal (approximately 3-4mm) in diameter reduced bone and permits quicker uneventful postoperative healing postoperative healing. By removing less bone in the coronal direction, buccal bone can be preserved and subsequent periodontal sequelae that may lead to the loss of the tooth are prevented. Root-tip resection of 3mm is needed to eliminate lateral canals and apical ramification- A study shows that the resection of 3mm of apex eliminates 98 percent of apical ramifications and 93 percent of lateral canals. Root section bevel angle is reduced to 0 -10 degrees Clear examination of the resected root surfaces for fracture and anoatomical variations Root-end fillings with MTA (Mineral Trioxide Aggregate- It has excellent biocompatibility, osteo- and cemento-inductive capabilities, effective antibacterial and sealing properties, and faster radiographic healing in comparison to SuperEBA and IRM. MTA will not cause soft tissue discoloration that can otherwise result from root-end filling materials like amalgam Magnification Eyes or Loupes (1-4x) Microscope (4-24x) Illumination Dental light Bright focused light Armamentarium Macro-instruments Micro-instruments Osteotomy Size Large (7-10mm diameter) Small (3-3mm diameter) Bevel Angle Acute (45-60 degree) Shallow (0-10 degree) Root-end Preparation Non-axial Axial to long axis of tooth Depth of Root-end prep 1mm non-axial 3mm axial Inspection resected root surface None Always Root-end filling material Amalgam MTA Success rate over 1 year Less than 50% Over 90% Summary There are many factors to consider when choosing to perform microsurgery  on a tooth versus performing other treatment options such as  nonsurgical retreatment or tooth extraction. Fortunately for the patient,  the ability to perform endodontic microsurgery is an effective and highly  successful procedure that produces minimal discomfort, alleviates periradicular  pathosis, maintains restorations and provides for function and  aesthetics as shown in Figure 6.33,34

Difference Between Greek and Roman Warfare :: essays research papers

DIFFERENCE BETWEEN GREEK AND ROMAN WAREFARE   Ã‚  Ã‚  Ã‚  Ã‚  The main difference between Greek and Roman warfare was the formations that they fought in. The Grecian armies all used the phalanx as a fighting formation while the Romans used the maniple. The phalanx was one mass formation that consisted of infantry eight deep. The maniple formation was actually a group of formations in a checkerboard pattern. Each maniple consisted of about 120 men and when employed in Italy, the Romans used thirty maniples. The maniple proved to be a better formation, because the phalanx left no room for maneuvering after engagement.   Ã‚  Ã‚  Ã‚  Ã‚  The Greeks basic soldier was a foot soldier that was trained for close combat. The basic combat soldier in Rome was a horse rider and an expert bowman. This was also due in part to the increase in technology as well. The Grecian hoplite would also carry a spear that compared to the Roman pilum as a predecessor. The pilum was much longer and could be thrown a lot further.   Ã‚  Ã‚  Ã‚  Ã‚  Another difference in warfare was the way that the different regions treated their opponents after a victory. The Greeks would enslave and control a defeated people while the Romans would not treat a defeated nation as slaves, but would â€Å"invite† them to ally and basically become part of Rome. This was the case of the Sicilians after they were defeated during the first Punic War.   Ã‚  Ã‚  Ã‚  Ã‚  The Roman Empire split into two different empires, the eastern or Byzantium and the western. The two empires mirrored each other politically, but not religiously. The Greeks never allowed themselves to split territory into two different powers, although some Greek city-states had dual kings, but never on a national level.   Ã‚  Ã‚  Ã‚  Ã‚  The political system of both Roman empires was based on virtue and the republic was founded with the Senate as the center. The magistrates were elected annually and also had control of the armies. The key to Roman superiority was the patriotism and training and drills.

Phytoremediation: Insuring Safe Selenium Levels Essay -- Exploratory E

Phytoremediation: Insuring Safe Selenium Levels Selenium is a naturally occurring element found in soil. It becomes a problem when irrigation practices cause it to leach out of the soils in the western states. The selenium is deposited in the rivers, then accumulates until it reaches toxic levels. The high levels of selenium seriously affects the environment and agriculture downstream. However, with the use of phytoremediation, the possibility of safe selenium levels has never been closer. Selenium is an essential trace element, number 34 on the periodic table, that is found naturally in the environment. It is distributed in most rocks, soils, water, and living organisms. There are places in the U.S., Australia, and China that do not have enough naturally occurring selenium. However, most areas of the world contain significant amounts of the element (Bentor). Selenium is a micronutrient necessary for human and animal health. Supplements have been promoted as an aid in preventing many serious health problems, including cancer. It is thought to be an antioxidant that helps prevent damage done to cell tissues by free radicals. Selenium acts inside the cell to capture and destroy peroxides produced by the oxidation process of free radicals before they can alter the cell membrane (Coomer). However, there is a very small margin between the amount of selenium needed for optimal health and the amount that results in selenium toxicity in people. High levels of selenium can cause dizziness, irritability, fatigue, bronchitis, garlic breath odor, brittle nails and hair, and reduced hemoglobin levels (Canadian). In livestock, excessive levels of selenium are one of the main agents of poisoning in the western United States. Two ca... ...tml. Lemly, A. Dennis and Harry M. Ohlendorf. "Regulatory Implications of Using Constructed Wetlands to Treat Selenium-Laden Wastewater." Ecotoxicity and Environmental Safety. 2002. "Phytoremediation." Environmental Health Perspective. Volume 103, No. 12. Dec. 1995. "Selenium: A Window on Wetlands." 1 April 2004. http://www.lbl.gov/ MicroWorld/Wetlands.html. "Tools for Environmental Cleanup: Engineered Plants for Phytoremediation." 9 Mar. 2004. http://www.cfr.washington.edu/outreach/Phyto2003. "What is Selenium?" Gunnison Basin Selenium Task Force. 10 Mar. 2004. http://www.seleniumtaskforce.org/selenium.html. White, Ken. "Phytoextraction." Brookhaven National Laboratory. Chicago, IL. Feb. 2000. Yang, Sarah. "Wetlands Clean Selenium from Agricultural Runoff." 10 Mar. 2004. http://www.berkeley.edu/news/berkeleyan/ 2003/01/22/selen.html.

eamwork: Pros and Cons :: essays research papers fc

Teamwork: Pros and Cons There are several types of teams and reasons for forming them. There are academic teams, consisting of a group of students in a learning environment, whose purpose would be to reach a common goal such as a class project. Teams in the workplace could consist of a group of administrators or employees whose purpose could range from deciding on what type of food to serve at a company picnic, to laying out plans for better customer care. â€Å"Advantages of group work, as opposed to individual work, include producing a better end result, providing satisfaction for the individual and the organization, and assisting the organization through coordination and work allocation† (Marsh, 1988). Some things I’ve learned in the past about why we form teams are to help an individual understand different points of view on any given topic, to help prepare for a career where teamwork is essential, and learning to become a leader, as well as a follower. Some economical and social benefits from forming teams, as stated by Kircshner and Van Bruggen (2004) in an article about virtual teams and the adult learner, â€Å"There are, among others, economical motivations such as bringing one learning module to a larger audience of learners, and pragmatic reasons such as achieving flexibility in time and space for learning, which is especially important for adult learners.† Another social benefit from working in teams is that you learn more about the personalities and work ethics of your peers. â€Å"Disadvantages of group work include producing a poorer end result, producing eccentric behavior, developing pressure for change, becoming permanent, helping management evade responsibilities, and the time and energy needed to become efficient† (Marsh, 1988). Some problems I have ran into personally with virtual teams, like the ones here at the University of Phoenix on-line campus, are timing issues (i.

Broken Eggs Essay

The young girl’s body is slumped upon an elevated surface, while her head is tilted to the left at a forty-degree angle. She is draped in a sheer, white blouse and apron, covering a yellow corset and light blue dress. A periwinkle scarf on her head keeps her blonde hair pulled away from her face, revealing her luminescent skin – lit up magnificently by the thin stream of light making its way through the window to her right – and innocent features. The girl’s expression seems to be of pure grief, as she looks down towards the egg basket on the floor; it’s as if she has lost something very dear. This young girl is perhaps saddened at the fact that the egg basket has dropped to the ground and the eggs are now broken. However, the other subject matter in the painting alludes to a larger scale of loss. Immediately above the girl’s left shoulder, a man – appearing about equal in age – stands with his body swaying to his right. His rig ht hip is pointed in the direction of the far left corner of the room, while his head is tilted forty degrees to the right, in the opposite direction of the young girl’s. One could draw a line straight down the middle of the painting and see that there is symmetry between the young girl’s, and man’s, head. The egg basket is centered in between them, creating a focus on la scà ¨ne du crime; a sun hat with a girlish ribbon around it lies delicately next to the basket, where countless white eggs lay broken, spewing yellow yolk. As one zeroes in on this fragment of the painting, it is important to take note of its specific mise en scà ¨ne. In other words, the placing of the small sun hat next to the basket allows the artist to better tell a story of innocence, and imaginably the shattered eggs define the loss of that purity. It is essential to mention the style and structure of the painting before going any further with the subject matter. The brushstrokes when conveying the foreground of the painting are smooth and seamless. However, on the wall in the background the strokes appear harsh and horizontal, creating a rough texture in contrast with the character’s skin and clothes. The brown color scheme of the background is uniform throughout, in accordance with the light coming into the very small and dingy room. There is a picnic table behind the young girl and its scale accurately contributes to the probable size of the room. The ceiling is high which suggests that the scene takes place in the servant’s quarters of a wealthy estate.

Perks of Being a Wallflower

â€Å"And all the books you’ve read have been read by other people. And all the songs you’ve loved have been heard by other people. And that girl that’s pretty to you is pretty to other people. And you know that if you looked at these facts when you were happy, you would feel great because you are describing â€Å"unity. † (p. 96). â€Å"The Perks of Being a Wallflower† written by Stephen Chbosky was published by MTV books and Pocket Books on February 1st, 1999. It’s classified as Young Adult, Contemporary Fiction and Epistolary novel. Epistolary novel is a novel written as a series of documents.Anne Frank is a type of Epistolary novel. Unlike Anne Frank, this one is written in form of letters, not a diary. In this novel you can see how â€Å"Charlie’s† life changes throughout his freshman year. How he deals with all the problems he faced, he faces, and he’ll face. In a unknown setting, the novel begins August 1991 with a teenage boy going by the alias â€Å"Charlie†, writing to an anonymous friend. â€Å"I just need to know that someone out there listens and understands and doesn't try to sleep with people even if they could have.I need to know that these people exist. † (p. 2). He heard someone at school talking about this anonymous friend, and he thought it would be someone nice to talk to. He specifically asks this friend to not try to find his true identity. Charlie has begun his freshman year while his brother is at Pennsylvania State University and his sister is at her senior year. We learn that his best friend, and only friend, committed suicide before he started writing these letters, leaving Charlie alone in high school.His favorite person in the world, his aunt, also died when he was 7 years old. He states repeatedly that something bad happened to her, but he doesn’t mention what, because it brings him to a bad place. After she died he doesn’t remember his lif e for a year, and he had been â€Å"different† ever since. As he starts freshman year, he is an outcast, until he meets Sam and Patrick. They introduce him to an electric, open-minded, hard-partying life, and soon Charlie starts enjoying his life. â€Å"And at that moment, I swear we were infinite. † (p. 39).Experiences that Charlie and his family and friends go through and the topics explored throughout the novel include suicide, difficult/abusive relationships, drug use/smoking, sex, abortion, child abuse/trauma, the struggles of homosexuality, and the awkward times of adolescence, such as first kisses and first girlfriends. Charlie is a troubled teenage boy. He is insecure and shy, because he just lost his best friend, and doesn’t know to deal with school alone. Since the death of his aunt, which he takes the blame, [â€Å"Despite everything my mom and doctor and dad have said to me about blame, I can't stop thinking what I know.And I know that my aunt Helen would still be alive today if she just bought me one present like everyone else. † (p. 92)], he has been different, sort of out of sync. He’s very sentimental, and he analyzes everything too much. Every tiny detail, is a big deal for him. He loves music and literature. His teacher gives him books to read and write bout, such as To Kill a Mocking Bird. His aunt molested him at the age of 7, but he never told anyone, because he loved so very much.

Vegetarianism Could Save the Planet

A. Students' Declaration I hereby declare that this project report has been written by me and no part has been copied from any source other than the ones I have mentioned in the reference. Topic: Vegetarianism could save the planet. Discuss Name: Md. Reaz Uddin Yousuf ID# 504802 Class: EAP-3. 01 B. Acknowledgement One good reason to write a research report is to express publicly one's gratitude for those who has offered their help during the difficult process of gaining knowledge. I would like to express my gratitude to many people who have contributed to this research endeavor.First, I would like to thank my advisor, Kari & Vicki. Their trust, encouragement, support, and guidance provided an enjoyable atmosphere for me to pursue knowledge and grow intellectually. Without their initial enthusiasm this research would have been quite difficult to undertake. Their constructive criticisms motivated me to explore various aspects of the topic. I am extremely grateful to them as they gave m e the immense opportunities and exposure that one would require to complete this research.Next, I would also like to thank all of my friends and my near & dear ones who let me do my project with freedom, without putting any restrictions and always supporting and inspiring me until the end. Words alone cannot express what I owe them for their encouragement, patience and love which enabled me to complete this paper. The One without Whom my thanksgiving is incomplete is the Almighty ALLAH (GOD); I want to thank the Lord for His continual blessings in my life in addition to all the support He provided me with, through all the above mentioned aspects.I put my trust on Him, and He continues to make my paths straight. â€Å"Nothing will benefit human health and increase chances for survival on Earth as much as the evolution to a vegetarian diet†-Albert Einstein Various ethical reasons have been recommended for choosing vegetarianism under various religious beliefs along with the con cept of animal rights. Vegetarianism influences the people for plant-based diets with the keeping out of meat (red meat, poultry, and seafood). The majority of people who are overweight or obese increase with age due to fat, which in most of the cases, come from animals’ fat (Foer, 2009).Maintained by seniors, yet often forced upon children, to maintain a healthy diet and reasonable weight vegetable and fruit are the most valuable food. People with the highest consumption of vegetables and fruits could save the planet by consumption of less animal products and keeping the land fertile by reduced soil erosion & water contamination. Well-planned vegetarian diets are suitable for all stages of the life succession, including pregnancy, childhood & for athletes.A 2010 study compared a group of vegetarian and non- vegetarian in which vegetarians scored less depression tests and had better mind profiles. A vegetarian diet excludes all animal products, including eggs, dairy, honey th at means all food which directly or indirectly comes from animals. Production of animal feed consumes about one-third of Earth’s total arable land. (Vegetarianism and environment, 2010)Removing vegetation exposes the ground to more intense solar radiation, which increases evaporation and the risk that plants not eaten by cattle will die from lack of water.When the vegetative cover is removed it’s easily saying that the fertility of soil is easily decreased. Because when farmers cultivate the land they use some chemical which helps the land become fertile. So, by not killing the animals which are needed for our environment as well as to keep our planet balanced by saving our land, vegetarian people save the planet. On the other hand, some people think that becoming a vegetarian is not necessary for many individuals & religion as it is also harmful to stop eating animals. It may be a reason for a lower number of vegetarian people live in the society.Animal produced for f ood can benefit the environment. They also think that, wastes are created by animal which are decomposed by land and the process of decomposing releases necessary minerals and nutrients, so that the next generation of plant life and other living organisms can be benefited from them. Though meat is good for health, according to the critics, when erosion on farmland is not check properly and timely manner, so much topsoil can fade away that, that’s why most of the farmland can no longer be used to grow crops.Most of the farmland around the world is becoming useless to cultivate any food & it also harmful for the farmers as well because they have no work in that period of time. And avoiding meat means ultimately we support the animal creature to live in this earth and keep our planet balanced. Cultivate additional land is another understandable way to supply food for an escalating population. For better fertilization and reduce soil erosion waterless lands with limited vegetatio n cover 40 percent of the earth’s land area which can help the soil. Saxena, 2011) Animals play a vital role in our wild environment but animal byproducts are creating very bad situation for the environment. According to Saxena, many harmful gases and Volatile Organic Compounds (VOCs) are formed when anaerobic bacteria decompose liquid manure held in the lagoons which are filled up by animal wastes. And, it becomes sources of harmful gases and many other hazardous particles mixed up with neighboring air when the lagoons are sprayed for decomposing on farmland. The far-away and neighborhood long-term effects of the emissions from this action include acid rain and global warming.For example, dissolved ammonia in the farmland filling of lagoons consisting of fertilizers and animal waste is serially broken down by microbes to form a variety of nitrogen gas, including nitrous oxide. This gas has harmful effects on the ozone layers of the atmosphere. Air also polluted by volatile o rganic compounds because these are gases that react with close air in the entire atmosphere. To support and increase living places for animal and for human as well many forests have been cut down, especially in tropical countries.Deforestation increase the carbon dioxide level in the atmosphere and obviously carbon dioxide is the major gas which can directly involve for greenhouse effect. (Saxena, 2011) As part of their digestive process, many animals such as goats, cattle, sheep and camels emit methane and methane gas also plays a very important role for greenhouse effect. Biodiversity creates a set of connections that maintains oxygen in air, enriches soil, purifies water, protects against flood and regulates climate.Not amazingly, the biodiversity of our planet is declining at an disturbing rate due to human behavior because human are mostly dependent on farm animals for food and there is a significant reduction of vegetarian people, that supports other animals. The era of vegeta rianism can improve the environmental growth of this planet and its sub-components have reached their zenith for the developed world. By avoiding all animal products vegetarians could save the planet because a grazing-based production can limit soil erosion.However, some people argue that vegetarianism alone won’t save the planet and animals. Each correspondent from vegetarian urges us to slash our greenhouse gas emissions, but each has a different perspective on where the knife should fall. Opposition include that, vegetarian must bear the burden of climate change by scaling their lavish lifestyle. Continuous degradation of land to produce more fruits and vegetables in same regions may lead to desertification, a process that is introduced by soil erosion, loss of groundwater etc.Desertification converts productive arid lands to wastelands. Studies show that people who consume a lot of vegetables and fruit, obviously, in most of the cases, avoid rich food, smoking habit & dri nking as well. So, conclusion is that without any hesitation vegetarian people are quite healthy and save the planet by cleaning the environment. In this case, avoiding animal is not the only issue, there is other issue as well which is avoid farming animal because their waste products are too much harmful for country’s environment.When the land is compacted by the hooves of cattle, rainwater cannot easily reach into the soil. Ideally, it is wise to obtain vitamins from vegetables, not from any meat. Vegetable provides vitamins in the most biologically available form, in the right amounts & combined with other complementary nutrients. People from different religion also are very happy about the concept of vegetarianism because they believe that only vegetarian people support them about saving animals which are necessary to keep the planet in a balance condition.Most of the earth’s plant and animal life has evolved during the last few centuries in a delicate balance wit h the cyclic temperature variation in each region. Vegetarians also help the planet by saving huge amount of wildlife those are very important to make this world a perfect living place. References: Foer J. , 2009, ‘Eating animals’, Penguin Group, Great Britain, London, pp: 4-18. Krien A. , 2012, ‘Us and them on the importance of animals’, Morry Schwartz, Collingwood VIC, Australia, pp: 6-15. Melle, 2012, ‘Mad cow, E. coli & other health hazards associated with beef’.Viewed 24 May 2012, Omniv, ‘Why Vegetarianism is Wrong’, Viewed 18 May 2012, Saxena M. , 2011, ‘The Vegetarian Imperative’, The Johns Hopkins University Press, United States, pp: 31-64. Shahan Z, Vegetarianism and environment, April 2, 2010, Viewed 18 May 2012, Tudge C. , 2002, ‘Food for the future’, Dorling Kindersley limited, London, pp: 14-21.

Book List For Dialectical Journal 2 1 Essay

Quote Reply â€Å"War is peace, freedom is slavery, ignorance is strength† They are the Party slogans, and are wri? en in big le? ers on the white pyramid of the Ministry of Truth. â€Å"Who controls the past controls the future. Who controls the present controls the past. † The people controlling the present control everything and can ul! mately change the past and, therefore; the future. Big brother controls the present. The slogan is an example of the Party’s technique of using false history to  deteriorate the psychological independence of its people. To Kill A Mocking Bird Harper Lee Lord of the Flies William Golding An! gone Sophocles The Joy Luck Club Amy Tan Bless Me, Ul! ma Rudolfo Anaya Black Boy Richard Wright Of Mice and Men John Steinbeck Night Elie Weisel The Things They Carried Tim O’Brien Catcher in the Rye J. D. Salinger Odyssey Homer The Picture of Dorian Grey Oscar Wilde Julius Caesar William Shakespeare The Perks of Being a Wall7ower Stephen Chbosky.

Parts and Functions of the Conducting Zones and Respiratory Zones Essay

Parts and Functions of the Conducting Zones and Respiratory Zones - Essay Example The conchae push the air to the wall of the conducting zone, and the respiratory mucosa picks the contaminants that pass through the nose. The other parts involved in the filtration are cilia. Cilia are involved in pushing the contaminants that are trapped by the mucus to the larynx. The contaminants that reach the larynx with the help of cilia are either swallowed or spit out. The other function that occurs in the zone is warming of the air. Air is warmed by the fact that it passes through the conducting zone. On the other hand, the respiratory zones comprise of various parts. These parts are involved in gas exchange. The parts include terminal bronchioles and alveolar sacs. Their main role is to ensure there is a gas exchange. There are mechanisms in which carbon dioxide is carried in the blood. The transport of CO2 takes place in three ways. The first way in which CO2 is transported is through dissolving in plasma. About 7-10 percent of the gas is dissolved through this process. The second way in which the gas is transported is getting attached to the globin of hemoglobin. It is estimated that about 20 percent of the gas is transported by this route. The third way in which the gas is transported is through bicarbonate ions (HCO3–) in plasma. The majority of CO2 is transported through this process and is estimated to be about 70 percent of gas transported. The filtration process takes place in the glomerular capsule. The two main vessels involved in this process are the afferent arteriole and efferent arteriole. The afferent arteriole enters the capsule to form a capillary bed called the glomerulus. The capillaries have small openings in terms of pores. In these pores, the filtered material passes and includes urea, uric acid, water, hydrogen ions, and ions. The efferent arteriole exits the capsule carrying nonfiltered components such as blood, glucose, vitamins, proteins, white blood cells, and platelets.  

Marketing Individual Reflective Report Essay Example | Topics and Well Written Essays - 1000 words

Marketing Individual Reflective Report - Essay Example This paper is an individual reflection of a marketing report that was prepared by my group members and since it is an individual reflection, I will highlight what I acquired through the learning process and what I found out after research of my own abilities as well as that of marketing dynamics. Individually speaking, I am of the opinion that the challenge within the report was such that I had to seek alternatives as per its launch strategy. However I found out that the launch could have been done in a number of different ways but the best option was chosen for this report and hence we moved ahead with it. If I had another chance I would still choose the manner in which we moved ahead with this report because I believe this played the trick and brought in a number of positives for the report and indeed our understanding. It made us believe what we could learn and for my individual comprehension, I discerned that the manner in which marketing is done worldwide is something that I mus t ponder deep into, and thus give my very best day in and day out. Therefore I would not make any change if I am given another chance to implement my truest sense within the preparation of this marketing report (Copeland 2009). ...Same happened within this scenario as well where I worked my way through the tough times and gained upright knowledge and understanding regarding the Brakes Brothers which is a leading supplier of prepared and fresh food to caterers and restaurants around the United Kingdom. This experience helped me immensely at understanding how I need to shape up my work tasks and what I must do in order to learn and acquire new things which will bring me success at the end of the day (Kitchen 2004). As far as this success is concerned, I am of the view that the report on Brakes Brothers provided me a thorough understanding of how different forces shape up and what needs to be done in order to find out how the company operates within the whole of United Kingdom. This br ings in the much needed value for the end consumers. I would apply this knowledge within my future endeavours as it has helped me sustain the strengths and look after the weaknesses. As far as my work domains are related, I would surely apply the learned skills within my career aspirations and learn a number of new things which come directly under the aegis of marketing. The group work assisted me at comprehending how I need to move ahead with the changing times and thus learn new aspects of Brakes Brothers’ work routines and processes. Brakes Brothers is a very useful case study because it makes me understand how to gain an in-depth knowledge into the territories of growth within a business’ entirety and how the same can be translated across the board for the benefit of all and sundry – the stakeholders and customers in essence (Watkins 2005). I would make use of my knowledge that I have attained by pinpointing how

The Expansion of Multi-National Corporations in the UK Essay

The Expansion of Multi-National Corporations in the UK - Essay Example This paper illustrates that the role of multinational corporations is perhaps the most critical aspect of evaluation regarding the impacts of the functioning of these corporations in the national systems of the host countries. Though different types of multinational companies choose to enter different economies with distinctive intention like market seeking, efficiency seeking, strategic asset seeking and resource seeking intentions, yet the intensity to which these companies influence the functionalities of the host industries and economies cannot be overlooked. Multinational corporations are recognized as the emerging internationally accepted class of business organizations which have the inherent potential to develop their own organizational field and influence the functioning of industries in the foreign country to a noticeable and recognizable extent. This also includes the major effects of the functioning of the multinational enterprises on the way employment practices and poli cies are conducted, modified and developed in the host countries in which these enterprises operate. Capitalism refers to an economic system in which the industries, trade systems and the means of production are entirely or largely controlled by the privately owned enterprises functioning in the economy. The main features of capitalism may include capital accumulation, private property, wage labor and the development of fully competitive sectors. There are different models and varieties of capitalism based on the role of the government in the country, the intensity of competition in the market, the influence of regulations and interventions on the economy and the scope of private and state ownership in the country. The various forms of capitalism may include welfare capitalism, free market capitalism or laissez-faire capitalism, state capitalism, â€Å"third way† social democracy, crony capitalism, and corporatism. All of these models of capitalism have their unique character istics based on the employment of different degrees of dependency of the market economy, constraints in the way of free capitalism practices, public ownership structures and consideration of the state-sanctioned regulatory and social policies.

Answer questions Research Paper Example | Topics and Well Written Essays - 500 words

Answer questions - Research Paper Example This has happened with Orkut before, though Facebook is too big to be waived any time soon. Ans. Convergence means the continuity of content across a range of media platforms; the exchange, cooperation, and interaction among multiple industries of media, and the media audiences’ migratory behavior in terms of their tendency to move anywhere to attain the entertainment experiences desired by them. As a consumer, I have experienced convergence as the flow of media content across borders, the competing media economies, and media systems. Global coverage of CNN and localization of Sesame Street are some of its examples. Ans. Digital media will grow both in features and consumption in the future. Expansion of digital media will provide the users with increased connectivity and more social interaction. New models of mobile phones and Ipads with new apps and software will play a cardinal role in the growth and expansion of digital media. Improvement in the life and usage of digital media is also anticipated e.g. increased battery life of digital gadgets, as the competition among the producers of such gadgets increases. Ans. This view of the future motivates me to gain a firm understanding of and expertise in the use of the various types of digital media, irrespective of whatever profession I eventually decide to pursue. The use of and dependency upon digital media of all professions is anticipated to increase in the future, be it engineering, medical sciences, or any other kind of business. In the times when newer versions of software, apps, and digital media surface very frequently, one needs to be constantly updated and modify one’s skills accordingly. Ans. If my view of the future is accurate, I would not only need strong computer skills, but also strong interpersonal skills. One thing advancement of technology and revolution of digital media particularly focuses upon is increased social networking.

Business Strategy and Policy Assignment Example | Topics and Well Written Essays - 1000 words

Business Strategy and Policy - Assignment Example Kellogg uses healthier ways of producing its products. Kellogg has tried using genetically modified raw materials for producing the goods. The company has tried to eliminate raw materials that have high fat content. Health problems are increasing in alarming rate. People are suffering from problems related to obesity. In such a scenario, Kellogg’s use of healthier raw materials like low fat oil would only lead to increase in demand for their products (Aaker, 2009). Kellogg did not take any effort in developing new products. They have continuously carried their business with the same line of products. There was no modification in products and it also did not focus on matching its products with the changing customer needs and requirements. The taste and preferences of consumers were not considered while making any decisions regarding product development. There was also no diversification plans in the business. This increased threats from competitors. They could develop new products and capture Kellogg’s market. (Fleisher, 2001). Kellogg may face a threat due to fall in its sales figures. This can be due to Kellogg’s inability to influence prices of its products. In the initial years, when Kellogg used small grocery stores for distributing the products, the company enjoyed significant power in setting its own price. But with the growth of the company, it has started transacting with large retailers. Such retailers do not allow Kellogg to negotiate prices and as a result Kellogg sets its prices according to the needs of the distributor (Fleisher, 2001). Threats related to new entry: Kellogg has a well recognized brand name. They have acquired this position by continuously maintaining product quality. The threat related to new entries is thus not very high. The company has the advantage of using economies of scale. The standards set by the company globally cannot be matched by a new entrant instantly. Competitive

Legal Disabilities of Women and Letters on the Inequalities of the Essay

Legal Disabilities of Women and Letters on the Inequalities of the Sexes - Essay Example â€Å"Man has inflicted an unspeakable injury upon woman, by holding up to her view her animal nature, and placing in the background her moral and intellectual being† (Grimke 2). From this statement, the woman has placed in the back in regard to her intellectual and moral being; she is viewed by her animal nature and not on her human being nature. The woman further worsens the situation by submitting to such derogatory statements. The author states that â€Å"woman has inflicted an injury upon herself by submitting to be thus regarded; and she is now called upon to rise †¦ and claim those sacred and inalienable rights, as a moral and responsible being †¦Ã¢â‚¬  (Grimke 2). The being of the woman is like that of a slave and it is absorbed by her master. Grimke (1) asserts that â€Å"all contracts made with her, like those made with slaves by their owner, are a mere nullity†. This indicates that any contract made between the man and the woman is futile; it cannot work since the woman has no legal rights. This can be illustrated by the following statement where men have convinced women that they do not possess any rights to investigate or examine the laws; â€Å"they have persuaded us, that we have no rights to investigate the laws, and that, if we did, we could not comprehend them; they alone are capable of understanding the mysteries of Blackstone, &c† (Grimke 1). The woman has been left by the man in regard to taking care of the family needs. The money that has been acquired through the marriage is spent by the man the way he pleases. â€Å"Yet a man may spend the property he has acquired by marriage at the ale-house, the gambling table, or in any other way that he pleases† (Grimke 2). From this statement it is clear that the woman has no right over the property spending. She toils hard to support the family regardless of her

Alfred Hitchcock Essay Example | Topics and Well Written Essays - 1250 words

Alfred Hitchcock - Essay Example Biography, Cultural Background Alfred Hitchcock, an engineer in his early life, was born in London England on the 13th of August, 1899. Graduating out of St. Ignatius College at the University of London, he would become involved with the film industry by 1920 after that early engineering stint, eventually creating a body of work that would earn for him a Lifetime Achievement Award from the American Film Institute in 1979 among many other accolades, as well as the Academy Award for Best Picture for his very first foray into making a film in America. That first Academy Award bid would cone for the film â€Å"Rebecca†. His early path would also leave him out of London and into Hollywood by 1939, where he would eventually be the creator of more than fifty movies, chief among them a number of icons and classics in film: â€Å"Psycho†, â€Å"Rear Window†, and â€Å"39 Steps†. He passed away in 1980, in California (A+E Television Networks; Rampton). Some of his o ther notable works that have stood the test of time include 'The Man Who Knew Too Much', 'The Lady Vanishes', 'Spellbound' and 'Notorious' (The Criterion Collection); 'The Lodger', 'Sabotage', 'The Wrong Man', 'Vertigo', 'North by Northwest', and 'Strangers on a Train'. In the genre of thriller movies, he is the unsurpassed master, having been credited with essentially giving birth to the genre, even as his other achievements included technical breakthroughs in the making of films, such as the use of the MacGuffin device. He made use of various artistic devices too, pioneering in the use and interplay of elements that include humor, suspense and sexuality to make his memorable and groundbreaking films (Turner Entertainment Networks). Meanwhile, as can be gleaned from his biography and early education, his cultural influences have elements that include his early strict Christian upbringing and education, spiced with his experience as an English film maker, technician and craftsman in America (Schwartz; A+E Television Networks; Rampton; Brooks). On the other hand, it is worthwhile to note that while he is well-known in America and made many of the movies that have earned him his reputation on that side of the Atlantic, his influences also extend to his British cinema period, that time in the 1920's when he made British art films that were said to hew towards the sensibilities and aesthetic of the European cinema as art movement. Two of his works during this period, 'The Lodger' made in 1926 and 'Blackmail' made in 1929 bear these influences (Ryall 7; Derry 3-9; Sterritt 2-5; Sloan 15-18). II. Historical Period, Culture Represented by Hitchcock and His Work Properly speaking one speaks of not one cultural period but four periods as far as the reach and breadth of the work of Alfred Hitchcock is concerned. Historically he is situated in that period from the start of the 20th century to 1980. On the other hand, in terms of the sweep of his work and the compass that that sweep covers culturally, there are properly four periods in his work. One is the silent period, which immediately precedes or overlaps with what has been discussed above as his British period, in the 1920's. Seminal films during this time associated with the silent period include 'The Lodger'. The second phase would be characterized by a string of so-called espionage films, made in the 1930's, and includes such works as '39 Steps' in 1935, 'Sabotage' in 1936, and 'The Secret Agent' also in 1936. Films like 'Rebecca', 'Foreign Correspondent', 'Shadow of a Doubt

Cellular pathology Essay Example | Topics and Well Written Essays - 750 words

Cellular pathology - Essay Example Eosin is orange pink. The morphology of the tissue The morphology of this tissue from a patient with gastritis is that its inflammatory infiltrate is consisted of lymphocytes that appear dispersed with nodular structures. This complication is termed as lymphocytic gastritis where lymphocytes are detected within the epithelia of granular that are a component of the inflammatory disease. Primary gastric lymphomas lead to more severe intra-glandular lymphocytic infiltrate that destroys or partially replaces the structure of glandular continuity. The presence of neutrophils within the lamina propria of the tissue defines the active inflammation in the gastric mucosa. The gastric biopsy sample develops different glands population (mucosecreting mucosa). The minuscule foci of metaplastic cells may occasionally be encountered in the foveola epithelium, but the overall appropriate glands’ density is not affected. There is also the gastric atrophy that involves the loss of the appropriate glan ds. This occurs where metaplastic glands hence developing a new commitment replace the native glands. The replacement leads to fewer structures of glands. The pathogenesis of the organism demonstrated by the Giemsa stain Modified Giemsa stain is used to identifying the pathogenesis of the organism with the gastritis infection. The organism has been found to be frequently associated with H. Pylori (Helicobacter pylori) that is a negative bacillus. In this histological examination with the Giemsa recognises H. Pylori as curved, short and spiral bacilli located on the surface of epithelial in the layer of mucus of gastric mucosa. Though the diagnosis appeared very slow in sensitivity and specificity, the organism seemed to be originating from H. Pylori in single bacilli of mild colonization. The patient who originally detected to have chronic active gastritis in

The Adventures of Huckleberry Finn Essay Example for Free

The Adventures of Huckleberry Finn Essay In the novel The Adventures of Huckleberry Finn, the author, Mark Twain, compares life on land to life on the river using Huck’s forbidden friendship with Jim, the risks Huck makes, and when Huck joins Tom sawyer’s gang, proving that friendship has no limits. Life on land was emotional for Huck because of the obstacles and hardships he faced. Life on the river on the other hand was a challenge because of the troubles Huck had being safe. Huck and Jim’s forbidden friendship proves that friendship has no limits through Huck seeing past the fact that Jim is black. On land when Huck found Jim for the first time in the woods, he says â€Å"..it was Miss Watson’s Jim! I bet I was glad to see him.† This shows Huck enjoys Jim’s company, White or black, he regards Jim as a type of friend. Friendship has no limits and will see past each other’s differences. The risks that Huck made for friendship proves that friendship has no limits through Huck risking his friendship with Tom to save a friendship with Jim. Huck has already been through so much with Jim on land and river, and had made a promise to stay with him till the end. So Huck was willing to risk Tom for Jim. Huck had told Tom, â€Å"I know what youll say. Youll say its dirty, low- down business; but what if it is? Im low down; and Im a-going to steal him, and I want you keep mum and not let on. Will you? Huck was being a true friend and protecting Jim, he was going to risk his old friend to save Jim. That showed how loyal Huck was to Jim and their friendship, showing that friendship really doesn’t have limits. When Huck joins Tom Sawyer’s gang he is proving that friendship has no limits by taking the oath Tom had made. On land while Tom forms his gang he says, â€Å"Everybody that wants to join has got to take an oath, and write his name in blood.† Tom takes friendship as seriously as a religion. Both Tom and Huck believe in it faithfully, it’s like a belief in a religion. It proves that friendship has no limits when a friendship is most important to both of them.

Valuing Wal-Mart Essay Example for Free

Valuing Wal-Mart Essay In early February 2010, Sabrina Gupta, an investment advisor with a major brokerage firm, was examining Wal-Mart Stores, Inc. (Wal-Mart) stock and its valuation. Gupta wondered whether to recommend the stock to any of her new clients or to existing clients who did not currently have Wal-Mart in their portfolios. BACKGROUND OF WAL-MART STORES, INC. Based in Bentonville, Arkansas, and founded by the legendary Sam Walton, Wal-Mart was the world’s largest retailer, operating more than 8,400 stores worldwide, including stores in all 50 states; international stores in Argentina, Brazil, Canada, Germany, Mexico, Puerto Rico, South Korea, the United Kingdom; joint venture agreements in China and a stake in a leading Japanese retail chain. Worldwide, Wal-Mart had 2.1 million employees (known as â€Å"associates†), who served more than 200 million customers each week. During the fiscal year ended January 31, 2010, Wal-Mart’s net sales were more than US$405 billion. Exhibit 1 presents a summary of Wal-Mart’s 2009  and 2010 financial statements. Wal-Mart’s strategy was to provide a broad assortment of quality merchandise and services at â€Å"everyday low prices.† It was best known for its discount stores, which offered merchandise such as apparel, small appliances, housewares, electronics and hardware, but also ran combined discount and grocery stores (Wal-Mart Supercenters), membership-only warehouse stores (SAM’S Club) and smaller grocery stores (Neighborhood Markets). In the general merchandise area, Wal-Mart’s competitors included Sears and Target. In terms of specialty retailers, its competitors included Gap and Limited. Department store competitors included Dillard’s, Macy’s and J.C. Penney. Grocery store competitors included Kroger, Supervalu and Safeway. The major membership-only warehouse competitor was Costco Wholesale. Wal-Mart became a publicly traded firm in 1970 with an initial stock price of $16.50 per share and subsequently, in March 1974, declared its first cash dividend of $0.05 per share (after two two-for-one 1 This case has been written on the basis of published sources only. Consequently, the interpretation and perspectives presented in this case are not necessarily those of Wal-Mart Stores, Inc. or any of its employees. Analysts generally believed that Wal-Mart would continue to be successful in consistently increasing profits, resulting in the consensus annual earnings growth forecast of 10.40 per cent for the next five years. As of February 2010, according to Bloomberg L. P., Wal-Mart shares were ranked as â€Å"buys† in the coming six to 12 months by 20 analysts, â€Å"holds† by 7 analysts and  Ã¢â‚¬Å"sells† by none of the analysts. These rankings (which amounted to an average of 4.41 on a five-point scale) currently exceeded the average buy/hold/sell mix among Standard Poor (SP) 500 firms (at 3.94) and among the hypermarkets and supercenters subindustry (at 4.23). Analysts’ consensus projected Wal-Mart’s target price was $60.50 per share, relative to a recent closing price of $53.48 per share. Over the 2010 fiscal year, Wal-Mart shareholders had generated a total return (including dividends) of 9.69 per cent, and the consensus stock price forecast ranking (as measured by buys/holds/sells) was above that of the overall market. Wal-Mart’s 52-week high stock price was $55.01 per share and the 52-week low was $46.42 per share. Gupta noticed that Wal-Mart shares had a price-to-trailing earnings (P/E) ratio of 14.40 times (based on the last four quarters of earnings) and an indicated dividend yield (based on the current 2010 quarterly dividend and current stock price) of 2.0 per cent. Exhibit 2 presents a graph of Wal-Mart’s stock price for 10 years, and Exhibit 3 provides historical dividend data. In determining whether Wal-Mart was fairly valued, Gupta decided to focus on valuation concepts she had been introduced to in her university business courses and in one of her firm’s training courses: the dividend discount model, the capital asset pricing model (C APM) and price/earnings multiples. DIVIDEND DISCOUNT MODELS Dividends in Perpetuity According to the dividend discount model (DDM), the current stock price of Wal-Mart represents the present value of all expected future dividends, discounted at an investor’s required (or expected) rate of return. Under this approach, a share is valued by forecasting dividends in perpetuity, which is not an easy task. To simplify the daunting task of estimating all future dividends, a growth trend of the dividends can be used in a much simpler version of the model, which is known as the constant growth dividend discount model. According to the constant growth DDM, the current value of a firm’s stock price (P0) is equal to next year’s (expected) dividend (D1) divided by an investor’s  required rate of return (Ke) minus the expected perpetual dividend growth rate (g). P0 = D1/ (Ke – g) Alternatively, by rearranging the model, the required return can be decomposed into two parts: the expected dividend yield (i.e., the dividends anticipated over the next four quarters divided by the current stock price) plus the expected future growth in dividends. Ke = D1/P0 + g In other words, the required return can be thought of as both a dividend portion and a growth portion that are reflected in future capital gains. Authorized for use only by robert lamour in Finanical Analysis at California State University East Bay from Jun 01, 2014 to Aug 29, 2014. Use outside these parameters is a copyright violation. stock splits). It had undergone 11 two-for-one stock splits, and thus, an original lot of 100 Wal-Mart shares had grown to 204,800 shares after the most recent split in April 1999. 9B11N004 Anticipated dividend growth (g) is often estimated in a variety of ways. First, observed historical dividend growth can be assumed to continue in a perpetual fashion. Second, future dividend growth can be estimated on the basis of recent estimates of analysts. Gupta noted that the consensus annual Wal-Mart dividend for fiscal year 2011 was $1.21, and one respected analyst had estimated the expected constant dividend growth (in perpetuity) at approximately 5.0 per cent. When a firm achieves its steady state (i.e., when the annual return on equity is just equal to its cost of equity capital), the sole determinant of the growth in dividends is the annual dividend payout ratio. If all dividends are paid out, the firm’s assets do not increase and therefore the dividend stream will not grow.

Business Plan And Marketing For Aroma Boutique Marketing Essay

Business Plan And Marketing For Aroma Boutique Marketing Essay The Aroma Boutiques mission will be contributing holistic therapy treatment to health care professionals in and around the Paphos area in Cyprus. The therapeutic company will originally provide are Aromatherapy and Reflexology treatments. The Aroma Boutique will present a professional image and manner when carrying out a Complementary and Alternative treatments. Everything we do is interconnected to all the parts of our lives. The Aroma Boutique responsibility is that when treating a patient or client, we are entering a relationship with her and we want to make and keep this a positive one. (V. Pitman and K. Mackenzie, 2002). This small business includes a health care professional who provides healing process to restore health using reflexology technique and essential oils. Our higher goals are health and safety. We support the patient to be more open to their possibility of change and give them staying power and courage to see the healing process through to its conclusion. The name of the company is Aroma Boutique which has been checked and no other business is present with the same name in Cyprus. The Aroma Boutique will be awaited to generate _________ per annum of business income. The specific treatments will be priced at an average of  ­Ã‚ ­Ã‚ ­____ for an hour and a half with consultation form and aftercare advice. The business income is based on 10-20 clients a week, operating for 44 weeks of a year. The amount of money will achieve to make a profitable and independent company. The workforce will comprehend of only one person and they will operate as a sole-trader from a privately residence hotel. Business Opportunity Theodora Polydorou will open the small company with the name Aroma Boutique in Paphos, Cyprus. Theodora will begin trading in September 2013 and will propound service which supply Complementary and Alternative treatment such as Aromatherapy and Reflexology. This new and small business started by a currently qualified graduate with a BSc Complementary Therapy (Aromatherapy and Reflexology). This business will trade from a privately residence hotel with specific treatment room. Moreover, some health professionals commented that their jobs are very stressful. Many professionals experiences burn-out at some point, and some health professionals find it unbearable, prompting them to leave clinical medicine for a non-clinical career, or perhaps even leave the healthcare industry altogether (www.healthcareersabout.com ). Considerable research has been devoted to job stress among different groups of health professionals. Mean stress scores on the HPSI were significantly different for all three professions, with nurses reporting the greatest level of stress. Frequency of exposure to individual stressful job situations also differed significantly among the professional groups (Behavioral Medicine, 1988). However, many health professionals have provided numerous ideas for relieving stress and preventing burn-out. All registered practitioners must be assured of the relevance and accountability of the therapy which they are using. On the subject of Accountability the UKCC Guidelines for Professional Practice in 1996 (p.8) state: Accountability is an integral part of professional practice, as in the course of practice. The service supply by Aroma Boutique will advantage clients by relief stress level and improve the condition of the mind giving some effect to the behavior of a person. Therapists must be devoted to the Code of Conduct of their Professional Organization. Therapists should not give a medical diagnosis or promoting the sale of goods. Consequently, the personal information and details of clients will have to kept safety. All communication between the patient and the therapist is confidential. Issues of safety and risk for the therapist when working alone are of increasing importance (A. Left and H. Marquardt, 2000). A number of areas of potential vulnerability should be addressed before beginning practice, in order to minimize it not eliminate such as risks. Customers will be interested in Aroma Boutique because it promotes health and safety treatments. The treatments encourage relaxation and this must be seen as a major benefit on the road to good health and maintenance (Renee Tanne, 2003). Aroma Boutique will have Aromatherapy treatments using essential oils and Reflexology treatments. General Product Safety Regulations and register to regulating body of the IFPA (International Federation of Professional Aromatherapists) and IFR (International Federation of Reflexology) will be included. There is a new legislation around Health and Safety. This new legislation includes recent amendments to accident investigation techniques, fire and hazardous substance legislation. According to the Reflexology Association of Canada defines that reflexology is a natural healing art based on the principle that there are reflexes in the feet, hands and ears and their referral areas within zone related areas, which correspond to every part, gland and organ of the body. It encourages the digestive system, increase the circulation, reduce stress and promote good health and well-being. The vision for the future of this small business is that it will be efficacious and favorable within one year. Therefore, the clients will be delight with their treatments. The services of Aroma Boutique will offer full Aromatherapy massage with essential oils and full Reflexology treatments with natural creams. The benefit of the company is that relieving stress, depression and generally it enhance psychological and physical well-being. Customers will be happed in the Aroma Boutique as it provides enjoyable with special knowledge of health care professional. The health benefit of Aromatherapy is that provide healing of both the mind and the body. Most are used in blends with others essential oils to create a specific result, such as soothing, anxiety, stress, easing nausea or relieving headaches. For instance, Lavender essential oil benefits are relieve pain, remove nervous tension, enhance blood circulation and treat respiratory problems. 1.3 Management team and personnel The workforce will comprehend of only one person and they will operate as a sole-trader from a privately residence hotel. Aroma Boutique includes Aromatherapy and Reflexology treatments and it promotes natural creams, lotion, essential oils and candles. In the geographical area of company there are already services that promote Complementary Therapies in Paphos. The rent of the company is about  £800 per month, which is includes electricity, gas and water. The salary will be considered in around  £800 per month and  £Ã‚ ­Ã‚ ­Ã‚ ­____ per year. The salary will be increase when the outgoings and profit decrease. ______________________________________________________________________________________________________________________ Operations The Aroma Boutique will be located in a private residence hotel property, in a specific treatment room. The workforce will comprehend of only one person and they will operate as a sole-trader. The benefits of this location will be that the hotel is on the beach, within walking distance from Paphos Harbour and 1 Km from the town centre of Paphos (www.hotelclub.com ). Moreover, the benefit of the business will be that the rent of the hotel includes electricity, water and gas. However, the disadvantage of the business is that the sole trader has the personal responsibility of payments, insurances, bills, clearing and planning permissions of the Aroma Boutique business. The operations of Aroma Boutique include legislation around Health and Safety Association of Cyprus, Health and Safety (First Aid) Regulations 1981 and Consumer Protection Act 1973. In addition, Aroma Boutique will be registered to regulating body of the IFPA (International Federation of Professional Aromatherapists) , IFR (International Federation of Reflexology) and General and Product Safety Regulations. The Social Insurances of Cyprus applied to all workers such as employees and self-employees. The insurance are fire alarms, security alarm and Health Insurances that include Hospital and employees insurances. The Social Network will be needed in this business for keeping financial data sheets, confidential client records, website of advertising, communications with clients, searching and online bills. The information of clients will be kept in safety place for confidentiality and additional support. Basic Financial Forecasts The workforce will comprehend of only one person and they will operate as a sole trader from privately residence hotel. In terms of accounting, the sole trader will need to submit an annual self assessment form to HMRC (HM Revenue and Customs), registered as self0employed, and keep accurate and up-to-date records of all business transactions and accounts. Moreover, self employed people are liable for class to NI contributions (currently  £2.40 per week: 2010/11 Tax Year). Corporation Tax is essentially a tax on a sole trader companys profits. The sole trader doesnt usually need to register for VAT (Value Added Tax) until the self employed turnover reaches a certain limit in any 12 months. The VAT is currently  £ 70 000. Capitan Investment for Aroma Boutique business is  £5000. The sale trader can see five clients per day. In result self employed can have 70-75 clients per year and 360 treatments per year. Aroma Boutique will open for 5 days per week, particularly on Monday until on Friday. Six clients a day should be a maximum to ensure the therapists is not overworked and that the clients get a good treatment. Take a minimum of fifteen minutes break between each client (Renne Tanner, 2003). Aroma Boutique will open from 8:30pm to 7:30am with 7 repeat breaks. Sales: 5% discount for first contact. 10% discount for second contact. 50% discount for sixth to twelfth contact. If you pay first 8 treatments, you will have 20% discount with free facial cream for women or free body cream for men. If you pay first 6 treatments, you will have 10% discount. For Student/ Family members/ older people will have 10% discount with one free treatment. For Christmas, Easter and specific holidays gifts are available. The revenues of company are gained from the sales of oils, creams and candles that are supplies by the company and the payment of treatments by clients. The amount of money that is acquired from the revenues of company are  £3000. The cost of sales is  £300 for the first month associated with the above. The Fixed Costs includes rent which is  £600, salary which is  £1000, advertising which is  £200, a delivery van expense which is  £50, interest of loan which is  £200 and bills which is  £200. The Overheads includes Office Furniture which is  £3000, insurance which is  £200, equipments which is  £800, laptop and printer which are  £900 and licenses which is  £100. The equipments of Aroma Boutique are bed, couch roll placed on the trolley and couch, chair or stool, towels, sheet and other cover, pillows, clean gown for the client, uniform for the therapist and a blanket in case the client becomes cold. Moreover, bolster or rolled up towels, CD player, client consultation form and pen. Therefore, the trolley should contain the following items which are essential oils, carrier oils, bowls for clients jewelry and cotton wool, antiseptic wipes and tissues. The sole trader will buy her essential and carrier oils from Essential Oil Online Ltd (http://www.essentialoilsonline.co.uk/). Also, the sole trader will buy her bed, trolley, couch roll, chair or stool and uniform from the website of the EBAY (http://shop.ebay.co.uk/?_from=R40_trksid=m570_nkw=MASSAGE+TABLE). Clean and fresh cotton sheets, towels or paper towels are used to cover the bed and must be changed regularly. Clean cotton or paper towel is also needed to place under the feet of each patient. It believed that 1000ml of carrier oils will need to be bought and10 rolls of couch roll will need to be bought every six months. The general Licences and permission of Aroma Boutique business are general business permit, a sales permit, a professional licence, a food service permit, a child care licence, a sign permit and client permit. The Social Insurance Scheme of Cyprus applies to all workers (employed and self employed). In the case of self employed person, the contribution is 16.9% on the insurance income of the person concerned. A self-employed person is liable to pay contributions for each contributions week in which he/she has worked. For example, fire alarm insurance, for security alarm (CTV), health insurance that include hospital and employees insurances. The costs of the insurances will be  £200. This company will have contact with clients due to the facts that legislation will have for their protection such as Consumer Protection Act 1973 (www.cyprusconsumers.org.cy). The Aroma Boutique are legislation around Health and Safety Association of Cyprus, including Cyprus Health Service Promotion Board and Health Safety (First Aid) Regulations 1981. General Product Safety Regulations and register to regulating body of the IFPA (International Federation of Professional Aromatherapist) and IFR (International Federation of Reflexology) will be acquiescing. Section 2: 2.1 Marketing Strategy The process of developing a strategic marketing plan helps insure that all tactical marketing programs support the Aroma Boutiques goals and objectives, as well as convey a consistent message to customers. The Marketing Strategy for the Aroma Boutique will be effective and supportive to cover the particular needs of customers. The Marketing Strategy includes PESTLE and SWOT analysis to be productive. A SWOT analysis should be attend after the PESTLE analysis, as the external environment impacts on the strengths, weaknesses, opportunities and treats that the business faces. PESTLE analyses are the Political, Economical, Sociological, Technological, Legal and Environmental factors of Aroma Boutique plan. Political factors: The integration of Complementary Therapies into health care practitioners is current political factor. Australian General Practitioners (GPs) said that esoteric therapies such as spiritual healing, aromatherapy and reflexology seem to be relatively safe and ineffective. In addition, GPs said that the risks of Complementary Therapies were seem to mainly arise from incorrect, inadequate or delayed diagnosis and interactions between Complementary Medications and pharmaceuticals (Journal of Alternative and Complementary Medicine, 2005). This is harmful research for Complementary Therapy. However, as we know, there is lacking evidence from these therapies. There is a need to provide funding for further research from Complementary therapies. Economical factors: The financial difficulty it would have a negative effect of the products that Aroma Boutique provided. The quality, quantity and the price of products will be regularly ascertained by the sole trader of Aroma Boutique. Consequence, it will support team like NHS (National Health Service) that will increase the clients of company. However, Cyprus doesnt support the National Health Service (NHS) because of the finance. Finance minister of Cyprus Charilaos Stavrakis said: Final decisions should already have been made and the finances should have been sorted as a result we promote the NHS (www.cyprus-mail.com). Sociological factors: The social attitude against work and lifestyle has been seems to be very stressful. People want more and more in their life as a result, people are working longer hours. People using Complementary therapy will be less stressful and tired. People respecting and interesting in Complementary and Alternative Medicine, so they respect our job. Aroma Boutique is attractive place with healthy environment that people can enjoy it. Technological factors: Develop of technology will affect the Aroma Boutique because of the wed advertising. With Facebook page, Aroma Boutique will communicate with clients and will be selling more products. Customers will be informed of special events such as Christmas, and they will be interested to enjoy it. These aids can be very effective for the company. Legal factors: Legal aspects that would be allowable in the operations of the Aroma Boutique are legislation around Health and Safety Association of Cyprus, including Cyprus Health Service Promotion Board and Health Safety (First Aid) Regulations 1981. Therefore, legislation about clients protection is Consumer Protection Act 1973 (www.cyprusconsumers.org.cy). General Product Safety Regulations and register to regulating body of the IFPA (International Federation of Professional Aromatherapist) and IFR (International Federation of Reflexology) will be acquiescing. Future legislation about Health and Safety will be change. This new legislation is designed to keep busy health and safety beside. The current course includes recent amendments to accident investigation techniques, fire and hazardous substance legislation (www.reedlearning.co.uk). Thus, the clients will trust and support the Aroma Boutique. Environmental factors: Aroma Boutique will have interesting environment with attractive decoration. It is on the beach, within walking distance from Paphos Harbor and 1 Km from the centre of Paphos (www.hotelclub.com). Customers will be relaxed with the beautiful view of Aroma Boutique. The EU has some of the highest environment standards in the world, developed over decades to address a wide range of issues. Total the main priorities are recycling, combating climate change, reducing health problems from pollution and using natural resources more responsibly(www.europa.eu). This legislation is promote a more efficient and accelerated process for healing environment. SWOT analysis of external and internal impacts on the strengths, weaknesses, opportunities and threats that Aroma Boutique faces. Strengths: Aroma Boutique provides new natural products such as candles, lotion cream, essential oils and fragrance oil. These specific products will interest the clients with guaranteed high level of quality. Patients will be worry less about their condition after receiving treatment in Aroma Boutique. The aroma of natural essential oils stimulates the brain to trigger a reaction. Aromatherapy stimulates the immune system, strengthens resistance to disease and helps to combat infections. It can alleviate headaches and helps to deal with different emotions, such as anxiety, stress and depression. The sole practitioner has high level qualification with a BSc (Hons) Complementary Therapies and appropriate knowledge of Aromatherapy and Reflexology. The Aroma Boutique will be operated by a sole trader, as a result, there will not have to deal with any internal issues. Weaknesses: Many people would find it very stressful to be dependent on constantly finding work, rather than to be on regular salary (Hinks, 2000). These external factors will have an effect on the business because the sole trader will be stressful in her work. On the other hard, competitors has more experiences than the sole traders because they working for many years. The new business has no previous experiences of running a business. If the products works, people will buy it. By doing your homework and researching the efficacy of your product you will have the facts readily available to interested customers (Hinks, 2000). Opportunities: There is a growing area of possibilities of employment as complementary therapies grow in status and acceptance (Hinks, 2000). More clients will be visit the Aroma Boutique because it helps relieve health problems and improve the quality of life. Events health care organizer of Cyprus Victoria Costantinou said: We have many more therapists living in Paphos now. We have aromatherapists, osteopaths, and numerous health professionals in the district. The Complementary Therapy in Paphos has increase and the Aroma Boutique will have many interesting clients. Aroma Boutique shows the benefits of aromatherapy, while clients are getting paid without having to spend a penny. People will be interesting to invest in Aroma Boutique business in order to expand. The products will have the ability to become more popular because of technological developments. Facebook page and email will be connecting the business and other therapists as well as health care practitioners. Threats: Some practitioners have not helped the general image of Complementary Therapies by offering methods of treatments that are unreliable (Hinks, 2000). As a result the business will assure potential clients that the therapy has an objective credibility. Technological improvement could be regarded as a threat, like the manage chair, which could solicit Aroma Boutique clients. 2.2 Marketing Objectives Smart objective is a way of evaluate the objectives or ambition of a company including measurable, specific, achievable, time and realistic goals. Sole trader uses strong Marketing to build the business awareness. Networking and Connecting within sole trader community are important to get new clients in Aroma Boutique Company. The objective is specific, if the business will have 5 clients per week for the first months. The business is achievable as it only needs 2-3 new clients a week. Take a minimum of fifteen minutes break between each client. Six clients a day should be the maximum to ensure the therapist is not overworked and that the clients get a good treatment. (Renee Tanner, 2003) The realistic goals of marketing objectives are that Aroma Boutique will give to the clients free items when clients spend above a specified amount of treatment. Free offers help with the buying decision and increase sales of business. The objectives are achievable as the sole trader knows what makes Aroma Boutique different from competitors. During a year, sole trader will analyze her competitors strengths and weaknesses. For instance, Aroma Boutique is increasingly offering unique products to differentiable themselves from the common facials and body treatments. 2.3 Implementation Marketing Tactics: The Marketing Tactics of Aroma Boutique includes 4 Ps which are product, price, place and promotion. Product: Aroma Boutique having a great product as a result people loves oils so much that they buy them again and again and tell their friends. Aroma Boutique product are cream lotions, candle, essential oils and fragrance oils. Sole trader will ask for suggestions and honest feedback due the fact that it will decrease the quality of product. Price: Full body aromatherapy massage:  £50 Facial/Indian massage:  £20 1st treatment Urgent Care Routine Reflexology:  £30 8 treatments in Aromatherapy:  £420 6 treatments in Aromatherapy:  £370 8 treatments in Reflexology:  £300 6 treatments in Reflexology:  £240 The prices maybe will be decrease in few years. Place: The workforce will comprehend of only one person and they will operate as a sole-trader from a privately residence hotel. The name of hotel is Alexander the Great. It is located on the South-Western side of the isle of Cyprus. It is on the beach, within walking distance from Paphos Harbor and 1 Km from the town centre of Paphos (www.hotelclub.com) Promotion: They are cheap online advertising methods that customers will be attracted such as Facebook page. Moreover, Aroma Boutique will find cheap shipping and delivery services for their product such as Akis Express Ltd. Clients can see our advertising in labels in busy road in Paphos. The promotional materials will include leaflet in beauty shop or in shopping centre. Supporting friends will have our leaflet in their shops such as accessories shops, gym, hairstyling and perfume shops. Sales: 5% discount for first contact. 10% discount for second contact. 50% discount for sixth to twelfth contact. If you pay first 8 treatments, you will have 20% discount with free facial cream for women or free body cream for men. If you pay first 6 treatments, you will have 10% discount. For Student/ Family members/ older people will have 10% discount with one free treatment. For Christmas, Easter and specific holidays gifts are available. Prospecting: Keep sending message to the clients when Aroma Boutique has events and new products. Aroma Boutique will contact with clients every weekend because most people need to see and hear a message three to seven times before they will buy the product. Aroma Boutique will be celebrate particular dates of the year with special gifts and offers, for example Christmas, Easter and specific holidays. Therefore, perhaps the best place to start an aromatherapy and reflexology business is selling in festivals, trade shows and markets. Effective Marketing: Look for some low-cost ways that sole trader can enhance the perceived value of Aroma Boutiques product or service. Consequently, sales and net profit margin go up. Sole trader should not waste money in her business. For instance, sole trader calculates impact of the advertising and use only one telephone number for waste money. Benefit Power: The natural products will be made by the sole trader of the business. The natural products help people with dry, sensitive and damaged skin such as lotion and bath cream. Natural skin care products are the safest and the most effective means to maintain the good health of clients skin. Conversion: The advertising is magnetic so that is will attract peoples attention. The colours are interesting and associated with essential oil bottle logo. The colours of website design are similar to those of the advertising that will promote the marketing of Aroma Boutique. The pictures of advertising and web site associated with essential oil, natural products and massage. Timescales: The Aroma Boutique will be open in September 2013. The tasks will be controlled by Theodora Polydorou, the sole-trader and will be placed in timetable. The key tasks have been organized in order of implementation: Akis Express Ltd Design website Advert in leaflet The calculation for these breaks down as: Akis express Ltd  £50 Design website  £150 Advert in leaflet  £50 _______________ Total  £250 The timeline of these tasks will be as follows: Akis express Ltd delivers leaflet and product on 5th September Design website set up on 10th September Advert in leaflet will be prepare on 11th September