PG case study free essay sample

Brand equity can be defined as the added value awarded on products and services. It may be reflected in the way consumers think, feel, and act with respect to the brand, as well as in the prices, market share, and profitability the brand commands (Kotler Keller, 2009). Additionally, Brand equity is an intangible asset built up by a company overtime by building awareness, having a well-known name or a clear identity, consistent communications, marketing to the consumer, acting socially responsible, and spending on advertising and promoting the brand. Procter Gamble (PG) has been known to be one of the most skillful marketers of consumer packaged goods and also the company holds one of the most powerful groups of trusted brands. Developing brand equity is vital as it allows companies to more effectively engage with their customer base in such a way that drives brand loyalty, allowing the business to grow further. We will write a custom essay sample on PG case study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page PG energies brand loyalty due to its numerous capabilities and philosophies. Some of the capabilities are huge market research and intelligence gathering, active product innovation, brand management system and also quality strategy in which the company designs and improve products of high quality in ways that matter to consumers. Therefore, developing brand equity is important because the products associated with the brand command a premium price in the market and is perceived to be higher quality when compared to the similar generic unbranded products. Brand equity also offers competitive advantages by reducing the marketing costs to companies that enjoy high â€Å"Brand Equity† such as PG as a result of high brand awareness and loyalty and thus enhances their earnings. 2. What are the key factors when considering a brand strategy? A branding strategy categorizes which brand elements a company chooses to apply across the various products it sells (Kotler Keller, 2009). Firstly, market size can be considered as a factor when considering a brand strategy. When the market size for the product is large or small, the company can choose to use product branding strategy or existing brand respectively. Another factor can be innovativeness and technology; entirely new product category or a major technology breakthrough presents special problems in branding. The company has to make sure that the success of the product brings recognition to the company. PG is an active product innovator, devotes about $2 billion every year to RD and part of its innovation process is to develop brands that offer new consumer benefits. Competitive situations could be another factor. When the competition is fierce, there is a huge need to highly differentiate the product offering. This requires communicating specific consumer benefit and the brands personality dimensions. Furthermore, marketing costs is another factor to consider. PG’s purpose for internationalizing the brands is economies of scale and scope. What is successful in one country is simply brought to another. Each single brand does not necessarily exist in all markets. For instance, the cost advantage with PG’s type of branding strategy, which is product branding, is as mentioned previously economies of scale and scope.

Sample Compare and Contrast Essay

Sample Compare and Contrast EssayIn this article I'm going to show you how to write a sample compare and contrast essay sample. It's easy to get confused when you first start writing an essay, and it's really important that you write a sample compare and contrast essay in the first place. It will also make it easier for you to revise and rewrite later if you have to.There are two different kinds of essays that you'll need to write. First of all you'll need to write an analytical essay, in which you'll have to do something like compare two or more items that have a lot of similarities and differences to each other. For example, you might compare your brother's boxers to his boxer shorts, and your mother's designer handbag to her car's glove compartment. You could also compare your baby with a chubby version of his sibling or compare your dad's shoes to his shirt cuff.After you've done the comparison, you need to look at the different parts of the items, and tell the reader how they we re similar and how they were different. For example, my brother's boxers were blue, but my sister's boxers were brown. Similarly, my mother's designer handbag was white, but my dad's shoes were black.This is much harder than it sounds, and so you should probably hire a professional to write a long list of things that you're supposed to do, and then just focus on one of them at a time. For example, if you're comparing two shoes, you could write an essay on your brother's boxers and compare them to my sister's designer handbag. Or you could write a long essay about your brother's boxers and compare them to my mother's designer handbag.You need to be sure that you stay focused throughout the entire essay. Don't take breaks from the main topic, and don't start to edit your work until you've completed the comparison. To make things even harder, if you're doing both a short-term comparison and a long-term comparison, you can't really edit your work unless you've actually written the short -term.Now that you've got a few samples to follow, it's a good idea to keep a rough draft of your sample compare and contrast essay on hand. This will help you as you go back and rewrite your essay after you've done the comparisons.In summary, here's what you should write a sample compare and contrast essay. As long as you keep your focus on the items in your essay, you'll be able to write a much better essay than you would if you had to write the whole thing by yourself.