The Importance of Strategy Assignment Example | Topics and Well Written Essays - 750 words

The Importance of Strategy - Assignment Example Instead, he proposes that a good strategy is a simple and spontaneous act of thinking on best realistic ways to achieve what one wants, and acts on them swiftly. Roger explains that developing a good strategy is a rough-and-ready process, devoid of comfort. Roger’s assertion that a good strategy does not need a lot of time to develop has some strengths as well as weaknesses. This assertion holds significance in relation to the world environment today being dynamic and competitive. Some of those changes require quick solutions, and due to scarcity of time, managers should come up with the most realistic strategy at short notice. Survival in very competitive environments is usually determined by strategic agility, flexibility and mindfulness (Marianne, Constantine & Wendy, 2014). Concerning long-term plans, Roger’s assertion has a major weakness. Ample time is needed to properly develop the best strategies. It is tempting for firms to delay making strategic decisions until the critical uncertainties are resolved (Ram, 2014, p. 80). An explanation by Roger that strategizing is not a comfort zone is valid. In an environment where things keep changing; competitors plotting moves and counter moves, or organizational goals keep shifting, new strategies are needed from time to time to address those changes. It is preferable to measure performance more than once a year to evaluate the effect of particular actions towards achieving long-term goals (John, 2002). Strategic planning and business planning are two closely related issues; as a result, they are usually confused to mean the same. However, the two issues have fundamental differences as explained below. A business plan is established by a company for a specific product or service, while a strategic plan is established for the entire company. In comparison, a business plan can be carried out at